Michelin North America has enhanced the dealer locator feature on its truck tire Web site.
In addition to listing Michelin truck tire dealer and service provider locations, the redesigned locator at locator.michelintruck.com also offers additional information about the area surrounding those locations, including traffic updates, road construction alerts, restaurants, hotels and the weather.
“Our goal for the new dealer locator is to make it easy for truckers to plan their trips,” said Marc Laferriere, vice president of marketing for Michelin Americas Truck Tires. “With this tool, truckers will be able to see not only the locations of Michelin tire dealers, retread shops or service providers along their way, but also where they might want to eat or sleep, and what the weather will be like.”
In addition to traffic reports, maps, street views and directions to any service provider or truck stop location, the new locator will provide detailed information about the type of service offered by each provider, as well as a listing of nearby hotels and restaurants.
The new features will also be available on the Spanish and French versions of the Michelin truck tire Web site.