Giti Tire USA has given Costa Mesa, Calif.-based Marshall Advertising lead advertising and communication duties for its GT Radial brand.
“We are looking forward to working together on marketing goals and expecting great, innovative ideas from Marshall. Marshall’s prior experience working with the import tire industry was an important factor,” said Joe Anzelmo, director of marketing for Giti Tire.
“We’re very proud of the breakthrough, results-driven work we created for another tire company and look forward to helping Giti Tire achieve similar growth,” said agency creative director Roger Feldman.