Shop image, branding, signage and service levels in this country are said to lead the way, often being referred to as the benchmark for other nations to emulate. Small wonder then, that a world-first tyre fitment centre like the one now gracing Pretoria’s city centre, is the work of a South African retailer.
Malas Drivestyle Centre first opened its doors on Jan. 17. Since then – and having personally witnessed the long line of cars awaiting service – this magnificent wheel and multi-branded tyre superstore and fitment centre is attracting scores of new as well as existing customers by way of its extended product offering.
An already established wheel and tyre distributor in the region, Malas is renowned for its ability to supply the most extensive range of tyres while maintaining reasonable prices to serve the dynamic demands of the market. Here, customers are spoilt for choice with leading brands Michelin, Continental, GT, Goodyear, Dunlop and Pirelli to name a few. Other brands available include Sava, Fulda, BF Goodrich and Barum.
In addition, clients visiting Malas Drivestyle Centre can view the latest MRW wheel range in the comfortable new showroom. Produced at the cutting edge of alloy wheel design and production, MRW is allegedly committed to establishing itself as the reference point for creativity, engineering excellence and technological innovation. Moreover, MRW wheels adhere to strict international manufacturing quality standards set by VIA, JWl, and JWL-T.
More importantly, with focus on service excellence having become a driving principle in Malas, the pursuit to provide clients with a pleasant wheel and tyre shopping experience, has led to the design and creation of this remarkable new Drivestyle Centre, which is set to change the face of the retail sector forever. Clients can now expect world-class service from a facility which has over 50 fitment and service bays, each outfitted with cutting edge equipment and specially trained technicians.
Malas Drivestyle Centre houses over 20 Hoffmann Geo Dyna wheel balancers with non-touch 3D imaging technology. The Hoffman Optima is the first fully automated ride performance system in the garage equipment market and is designed to minimize floor-to-floor time.
The facility also houses seven John Bean 3D Visualiner wheel aligners with advanced alignment diagnostic tools ensuring fast, precise wheel alignment
workmanship.
An automated operation, supported by the latest and most sophisticated technology enables seamless workflows, providing customers with a satisfying shopping experience for what is ultimately regarded as a ‘grudge purchase’. The state-of-the-art workshop, unmatched anywhere in the world, is the pride of Malas Drivestyle Centre.
Never before has the tyre fitment experience been this convenient. Value added services include the mCafe – a stylish new on-premises restaurant and coffee shop, a kids’ play area, a VIP room, a smoking lounge, an Internet cafÉ and an ATM.
To echo the words of Imtiaz Tayob, CEO of the Malas Group, “Malas is revolutionising the wheel and tyre shopping experience. More importantly, it is seriously committed to providing an unparalleled service experience to its clients.”
Whether or not you’re in the market for a new set of wheels and tyres, a drive to this spectacular new Drivestyle Centre is mandatory, if only to witness its modern architectural design, world-class facilities and value added services that when combined, must rate as an achievement beyond anything the global tyre industry has ever seen.
