Tyres & Accessories has chosen French tiremaker Michelin as the winner of its global online tire brand value rankings. Michelin has held the title for seven consecutive years.
To read the entire results of the study, click here.
In terms of online prominence, the report shows that Michelin achieved the greatest degree of online prominence by a wider margin than compared with the 2013 results.
The European publication noted that while Michelin deserves credit for the achievement, Korean manufacturers/mid-range brands grew significantly in the rankings this year. Additionally, the report shows that there is a significant drop in relative prominence between the top six brands and the remainder. Tyres & Accessories also reported that over the 10-year course of the study, there have been long-term decreases in prominence for Firestone, Avon and Toyo brands.
For the report, Tyres & Accessories partnered with NetNames to analyze the online appearances of 17 major tire brands. The report uses NetNames’ DEX methodology to provide measures of the online penetration of, and the sentiment of the references to, these brands.
