Last Thursday, Hankook won the National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF) “Industry Advertising Campaign” award. 
According to the company, the success of Hankook’s “Be One with It” TV advertising, which features eye-catching and adrenalin pumping extreme sports, has helped to highlight the company’s focus on ensuring optimal performance, unrivaled quality and the best possible driving experience.
“We are understandably thrilled to have won the ‘Industry Advertising Campaign’ award as it recognizes Hankook’s continued growth as the brand firmly establishes itself as a premium tire manufacturer. We are extremely proud to witness our local advertising strategy and marketing initiatives as they come together to successfully build brand awareness in the U.K.,” said Tony Lee, managing director of Hankook UK Ltd.
“We would like to thank all our valued customers who voted for us at last night’s TAFF awards. This achievement shall only motivate us even further in the continued development of the Hankook brand as we seek to build upon our solid reputation and maintain the high level of quality our customers are accustomed to,” he added. (Tyres & Accessories)
