The company said the Web site aims to educate dealers about the Hankook brand and offers the opportunity to become a Hankook certified specialist by completing online training modules involving the Ventus, Dynapro and Broadline product lines along with a module in basic Hankook tire applications.
“In the current economic climate, customers are shopping around more and looking to become better informed about their purchases,” said Bill Bainbridge, director of brand communications for Hankook Tire America Corp. “Sales people, more than ever, have any opportunity to share information about Hankook’s high-performance products offered with industry-leading warranties at a competitive price. By providing product and application education for our dealers, we give them the confidence to recommend our products and in turn, the customer has confidence in their purchase.”
Each product line module includes a video introduction, product position guide, sales guide, data sheet, competitive comparison, product application guide and Empowerment training program. The network also allows access to printable product specification sheets and instructional videos.
To become recognized as a Hankook Tire certified specialist, dealers must complete all four training modules and score 80% or better on each module quiz. Dealers can also become recognized as a Hankook elite certified specialist by scoring 100% on all four modules.
Certified specialists have their choice of either a $50 rebate when purchasing a set of Hankook tires or up to $50 in Hankook merchandise. Elite certified specialists receive either a $100 rebate on a set of tires or up to $100 in merchandise.
For more information, visit www.hankooktireusa.com. (Tire Review/Akron)
