The omnipresent Google says that by 2015, two-thirds of all purchases and 50% of all monetary transactions will happen on mobile devices.
Smartphones, tablets and even laptop computers will rule the business-to-consumer market, Google said.
To stay relevant, “Marketers must follow the four Bs,” said David Shapiro, Google’s director of small business marketing. “Be relevant. Be found. Be engaging and be accountable.”
Nearly two billion people globally are active on the Internet, and 5 billion people were mobile subscribers, he said. Google predicts that by 2020, five billion people will be Internet active and 10 billion people will be mobile subscribers.
“Mobile will be bigger than desktop in five years,” Shapiro said. “Mobile searches grew five times in the last two years.”
“Search” remains the number one thing users do online, and mobile search is growing exponentially and locally. Today, 33% of Google mobile searches have local intent, he said. Consumers want to find local businesses.