Kristina Schnepf was named vice president of communications for Goodyear Tire & Rubber Co.’s North America business unit.
Previously, Schnepf worked for The Dow Chemical Company in Midland, Mich. She spent 22 years in various positions dealing with branding, marketing communications, media relations, internal communications, crisis management and community relations.
“As we grow our position in the North American tire market, strong communication with all of our stakeholders becomes increasingly important. We look forward to Kristina’s leadership to further strengthen the value of communication in the execution of our strategy,” said Steve McClellan, president of Goodyear’s North America unit.
Schnepf is a 1991 graduate of Michigan State University.