And tyre manufacturers have not stood aloof from such environmental issues as part of its commitment to develop a sustainable community for the future, Goodyear Dunlop set in place a corporate directive to reduce its landfill waste to zero by December 2007. Not only has the company achieved this goal, as a result of the project’s success Severnside Recycling Co. awarded Goodyear Dunlop its Personal Commitment to Recycling award.
“Zero waste to landfill was the first step in the journey,” said John Davies, environmental officer and leader of the Goodyear Dunlop waste team. “There are future opportunities that we must grasp. I am so proud of what we have achieved and to be given the award makes the hard work the team and I have put in all the more worthwhile. Not only have we managed to control the waste disposal costs of the plant, we have also reached the corporate goal, putting U.K. manufacturing on the map and have an award to prove its success.” (Tyres & Accessories/Staffordshire, U.K.)