Two humourous new ‘virals’, Internet-based video advertisements that are distributed by individuals e-mailing them to friends and colleagues, have been released.

Both videos, titled “Waterbed” and “Bouncy Castle,” demonstrate the perils of being caught with a puncture. Once the video has been watched viewers are invited to click through to Goodyear’s dedicated campaign website, www.runonflat.com .

The virals will be ‘seeded’ – introduced to the Internet – by Go Viral, an agency that specialises in user-driven marketing campaigns. Go Viral handled Goodyear’s earlier viral marketing program, and the agency reported that these videos were viewed nine million times in nine months, with a million views in the campaign’s first week alone. Go Viral is confident that the latest viral videos will reach their desired target audience in the three intended markets.