Goodyear has been recognized as one of America’s most reputable companies by Forbes magazine.
The tiremaker ranked 40th on Forbes’ fifth annual listing of companies with the best reputations in the U.S. It was the highest ranking for any automotive firm, and Goodyear was the only tiremaker to make the list.
The results come from the Reputation Institute’s U.S. Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the country’s 150 largest companies.
Goodyear’s score of 74.24, represented a 0.79 point increase over 2009.
"This recognition is very meaningful as Goodyear’s reputation rides with consumers every time they get behind the wheel," said Richard Kramer, Goodyear president and CEO. "It demonstrates that our high-quality, innovative tires with fuel-saving technology are valued by American drivers."