Giti Tire is now offering its Tread Academy in French.
The online training program was introduced last year to help inform North American tire dealers about GT Radial tires and the latest tire trends in order to effectively assist and advise their customers.
Visitors to treadacademy.com can now choose to view the site in English or French by clicking the link above the login box.
“Participation in Tread Academy has been outstanding with more than 300 enrollees in the consumer and commercial tire modules,” said Joe Anzelmo, senior manager of marketing, for Giti Tire (USA Inc). “We are thrilled that the program is now available in French because we have a strong and growing network of distributors and dealers in French-speaking Canada.”
The academy allows dealers to become certified in different program modules including sport and performance, winter tires, passenger car and minivan, light truck tires, introduction to commercial tire sales, and advanced commercial tire sales. When a new product or test is added to the site, users receive an email inviting them to update their certification, the company said.