Federal-Mogul has launched a major campaign to support its Wagner ThermoQuiet brake pad and shoe line.
The campaign, mixing trade promotion with a consumer rebate offer and North American television advertising, begins July 1.
Kicking things off is the Wagner ThermoQuiet “TQ Fall Blitz,” a rewards program designed for automotive parts counter people and professional technicians. The “Blitz” will continue with a Web-activated consumer rebate offer running July 27 through Sept. 30, leading into a national television advertising and sponsorship campaign this fall.
The Fall Blitz will also feature a game-piece promotion for parts counter professionals and technicians who sell ThermoQuiet pads and shoes between July 1 and Aug. 31. Rewards for qualifying participants include tailgating gear, apparel and a grand-prize trip package to the 2012 college football “national championship” game.