Federal Tyre and Grouptyre, the Taiwanese brand’s exclusive U.K. distributor, have announced the winner of the second ‘Red Letter Day’ campaign prize draw.
Keith Manders, manager of Hammond Group’s tire department, won the top Red Letter Day prize.
The competition is intended to encourage dealer loyalty to the Federal brand and achieve growth within the U.K. market, and Federal says it has proven highly successful and delivered fantastic results. Commenting on the prize, Manders said, “I was genuinely surprised by the win and after chatting with my wife about how to spend the voucher, we have organiszd a House of Fraser shopping experience including the services of a personal shopper.” (Tyres & Accessories)