Federal Tyre and the Consor Tyre Group report benefiting from their first joint attendance as exhibitors at a trade fair.
During Autopromotec 2011 in Bologna, Italy, the two companies held their annual Italian distributors’ meeting. The meeting’s key aim was to emphasise and reinforce the common goal of improving the Federal brand’s image in the Italian market through supplying quality tires.
Federal welcomed Consor Tyre Group members and associates from across the country for an open exchange of ideas, and reports agreements were reached to collaborate in the development of a sales and marketing strategy that will improve awareness and the Federal brand’s market share in Italy.
Federal Corporation CEO Jamie Ma gave a full account of the Taiwanese tire company covering its history, worldwide activities, and other key issues including a detailed business briefing. At the show itself Federal Tyre and Consor Tyres Group occupied an exhibition space adorn with a highly visible product display. Executives from both companies were on hand to answer questions from potential customers. Federal also officially unveiled its Couragia F/X asymmetric tire.
“We are excited about our great future teaming up with Consor Tyres Group. It should be a perfect showcase for both of our businesses,” said Henry Lin, director of Federal’s global sales division. “We are really pleased with how popular our stand was this year at the Bologna show. The results showed an impressive interest from countries around the world including Russia, Eastern Europe, Northern Africa to name but a few. Consequently we are extremely confident the release of our F/X tire range will soon be a great success not only in Italy, but everywhere else in Europe.” (Tyres & Accessories)