Don’t have the funds for acomprehensive ad program? There are alternatives. Word-of-mouth marketing, forexample, is a simple and inexpensive way to promote your tire dealership andattract new customers. Simply encourage your happiest customers to spread theword about your quality service and expertise.

Here are three steps forgenerating word of mouth:

1. Select a few of your best(most satisfied and profitable) customers.

2. Ask those customers tomention your dealership to friends and colleagues. Consider offering anincentive, such as a discount or bonus.

3. Send a personal follow-upnote or a small token of gratitude to those customers who participate.

– Source: Tire ReviewBusiness Toolbox