According to the Khaleej Times, Maitha bin Udai, executive director of the Traffic and Road Agency, RTA, said the campaign would feature a comprehensive programme, including a permanent traffic exhibition. A message, to be displayed at more than 300 sites, will tell motorists that excess luggage and passengers or failure to make proper maintenance of the vehicle run counter to traffic safety rules.
She said the campaign, which will be launched in association with the Nasser Abdul Lateef Al Serkal Establishment and a number of companies connected with road users’ safety, will conduct random patrols to advise motorists on the validity and road worthiness of their vehicles’ tyres. These patrols, she said, will comprise supervisors from the RTA awareness section and tyremaker Bridgestone. They will offer a tyre examination service to all motorists, regardless of the brand of tyres.
A guide on travelling by road will also be distributed. The booklet will contain scientific, technical, geographical, tourist and religious information, as well as safety rules about tyres, which all motorists should adhere to before starting a journey.
The campaign will also include visits to checkpoints at UAE’s border with Saudi Arabia.
