Delticom North America, the U.S. arm of Europe’s largest online tire retailer, has launched www.tires123.com, and online store targeting tire retailers and service shops.
The dealer-only Web site is the wholesale version of its sister site, tires-easy.com, "known for its low prices for consumers," according to Delticom.
Delticom North America, based in Portland, Ore., said it has been testing www.tires123.com for months and is now taking it to market.
"We’re doing well with consumers. Now let’s sign up the pros," said Andy Sachar, general manager of Delticom NA. "Registration is easy, and membership is free."
www.tires123.com gives dealers access to Delticom’s product range of passenger, light truck/SUV, ATV, lawn and garden, and industrial tires.