Community service projectsdon’t have to involve extended periods of time or huge financial outlays. Manylow-cost, quick ways to serve the community can benefit your dealership’simage.
A few ideas include:
• Collect and deliver foodor clothing for the homeless by placing a bin in your store telling people whatto donate and where the items will be delivered.
• Collect for Toys for Tots.Again, place a bin in your store and ask people to bring in new and used toysin good condition for the organization.
• Host and/or sponsor afundraising dinner.
• Start an apprenticeshipprogram. In addition to providing a source of recruits for your dealership,hiring high school students or welfare recipients positions your company as onethat cares about developing the local workforce.
• Donate your services. Youcould set aside a few hours a week to do free service work for thedisadvantaged.
– Source: Tire ReviewBusiness Toolbox
