Continental Marries Technologies in Latest General Altimax
The General Altimax RT43, which replaces the Altimax RT, features two new technologies designed to help provide the consumer with impressive value.
You Gotta Carry That Weight
The correlation – and history – between “Extra Load” and low-profile performance tires.
Winter Tire Update
When it comes to the benefits of dedicated winter tires, North American consumers still need some convincing.
A Closer Look at Speed Ratings
Explaining the difference between Z-rated tires and their less expensive counterparts to customers
Dealers Must be Experts on Off-Road Light-Truck Tire Features, Applications
Mark Twain might have said that rumors of the death of off-road light-truck tires have been greatly exaggerated. And he would have been right. “Several years ago, prognosticators had deemed the light-truck tire market as dead,” says David Shelton, director of marketing for Giti Tire USA. “Today it seems it is still alive and very
Decreased Traction Culprits
Uncovering the “honest truth” behind customers’ loss of grip complaints regarding their tires.
Fuel-Efficient Tires are Here to Stay
Both consumers and automakers are expressing a demand for low rolling resistance and other fuel-efficient considerations. But how are manufacturers experiencing and dealing with the trend?
Tire Labeling ABCs
The new national tire fuel efficiency consumer information program for replacement tires – which includes a new tire labeling system – is looming. Here’s what you need to know to prepare for the change.
‘Key Influencers’ Tapped for Michelin Pilot Sport A/S 3 Rollout
Michelin North America used the recently opened NOLA Motorsports Park to show off the latest addition to its Pilot passenger tire family: the Michelin Pilot Sport A/S 3.
Run-Flat Tires Offer Dealers Profits, Drivers Peace of Mind
Zero pressure, self supporting, run-on-flat…whatever the moniker each tire manufacturer gives to its run-flat tires, the general idea is the same: consumers can continue driving for 50 miles at up to 50 miles per hour on what would ordinarily be a flat tire. And while cost and ride comfort have long been seen as negative
Pirelli Unveils Cinturato P7 All Season Plus at New F1 Track
By the time you’re reading this article, Formula One will have returned to the U.S. after a six-year absence. On Nov. 18, F1 race fans from around the world will have focused their attention on the newly constructed and purpose-built Circuit of the Americas in Austin, Texas. The track truly is something to see, and
Coming to the Correct Terms
Understanding vehicle handling terminology can help when servicing performance customers.