Toyo’s Celsius Plans to One-up All-Season Tires
Toyo Tire USA Corp. is rolling out a new tire that’s not quite an all-season tire, but not quite a winter tire; the Toyo Celsius is what Toyo is calling a “variable-conditions” tire. Built to perform in ice and snow and have traction in all-season conditions, the Celsius is the unusual hybrid between your typical
Hercules Shifts Expectations
Billed as “the tire you didn’t see coming,” the new Hercules Raptis R-T5 merges the best attributes of a UHP radial with a high-mileage all-season touring tire, according to the company, into a product that both challenges the perceptions of a so-called “value brand” and shifts the expectations for performance, innovation and technology. The Raptis
Light Truck Tires For Work or Play
January 2015 gasoline and diesel prices were nearly a dollar lower than they were in late 2014, with prices hovering around $2 for regular grade gas and $2.90 for diesel fuel. Lower fuel prices and a stronger economy are positive indicators for the automotive market, and the light truck tire segment is no exception. In
Precision Products: Ultra-High Performance Tires (UHP)
Aston Martin, Ferrari, Bugatti, Maserati, Lamborghini…Try Subaru, Cadillac, Land Rover and Volkswagen. Over the past 10 years, those in the industry have noticed the definition of ultra-high performance tires change in size and scope. What traditionally was only fitted on Porsches and Bentleys is now regularly outfitted on Nissans and BMWs. What is the reason
Prep for Winter
With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this past winter had a positive effect for dealers selling winter tires, and industry experts expect this upcoming season to be another positive for dealers, as well. “We have not had a
Bridgestone’s Run-Flat Gives Drivers Peace of Mind; Dealers A Fresh Product To Sell
Bridgestone introduced its first run-flat tire in the early 1980s. The tires were never marketed as a safety feature; rather they were ideal for vehicles where space is a premium because run-flats eliminate the need to store a fifth wheel. “Historically, run-flats made for a very firm ride,” noted Robert Saul, Bridgestone’s product planning manager.
Treading Close to Limits
At what tread depth should tires be taken out of service? For a long time, the standard answer has been 2/32-inches, but some in this industry are pushing for 4/32-inches. For good reason. In Europe, the conversation has gotten pretty heated among tire manufacturers. Here, it is a barely audible conversation. So it comes down
Offering a Value
The private brand tire segment has seen its marketshare fall throughout the 2000s as a result of a hurting tire industry stricken by global recession and additional duties placed on passenger tires imported from China. Although the segment has seen better days, it adapted to market pressures and restructured itself. Despite pressures, private branders reacted
Pirelli Showcases New SUV/CUV Replacement Tire
Pirelli Tire North America gave select dealers and trade media the chance to check out its newest tire – the Scorpion Verde All-Season Plus – mid-November in Austin, Texas. The tire is Pirelli’s most recent attempt to take a product developed for OE fitment and tweak it slightly to fit consumer needs in the
Street Competition
Finding the right DOT race tire for customers
Sailun Message, Products Showcased in Event
Hot, sticky and stormy. That’s a typical June day in south Florida, and it doesn’t make a bad atmosphere to track test some tires. Especially on a brand few have any familiarity with. Hosting its very first media/dealer ride-and-drive event was TBC Brands, the wholesale distribution and private brand unit of TBC Corp., which is
All-Terrain Adventure Suited for Every Road
For some people, the weekend means getting off the main road and heading for adventure. From hiking and biking to camping and fishing, these customers need a tire that can get them there, according to Goodyear Tire & Rubber Co., which has launched a new tire for these weekend warriors. The Wrangler All-Terrain Adventure with
