Cooper Announces Mastercraft Avenger M8TM UHP Tire
The W-rated tire is designed to be quiet, comfortable and fast and make everyday driving fun. Learn more about Cooper’s addition to its Mastercraft line.
Driving Forces: Turning Torque into Traction with Drive Tires
Trucks help keep the economy moving, transporting 70% of domestic freight. In 2016 alone, trucks traveled more than 450.4 billion miles across the United States.
Winter Tires: Planning Ahead
With winter upon us, brush up on how you need to prepare for the season.
UHP Tires: Beyond Summer
New technology drives UHP tire sales and brings in new customers.
Michelin Launches Pilot Sport 4S
Hurtling through the desert, a caravan of high performance cars – Mercedes-AMG E63s, Ferrari Californias and Audi R8s – chase down the California Highway Patrol. Fast cars pursuing a cop at speeds of more than 120 mph seems a bit backward, but this rapid drive was facilitated by Michelin North America.
Pirelli Expands P Zero Line
During a pre-SEMA event in Las Vegas, Pirelli invited media, dealers and friends to the Cleveland Clinic Keep Memory Alive Center to introduce new additions to its P Zero family of tires. The tiremaker also shared details on the new innovations in Pirelli technology, including an update on the company’s strategic direction. Brand Update A
More Than Just Winter Tires
Las Vegas isn’t a place someone would typically associate with a Nokian Tyre ride-and-drive event, but in late September the tiremaker chose the Las Vegas Motor Speedway to debut its latest tire offering – the zLine A/S – to media and tire dealers. It was the ideal venue to remind North American dealers that Nokian
Toyo Adds to Open Country Line
Mid July, Toyo Tire USA Corp. added two new tires to its Open Country line, the Open Country C/T and the Open Country Q/T. The new designs are intended to better position the product family for the projected growth within the light truck and SUV segment, bridging the gap between “rugged” and “refined.” The Open
TerrainContact A/T
In July, Continental Tire the Americas introduced its foray into the all-terrain space at a ride and drive at Nemacolin Woodlands Resort in Farmington, Pa., unveiling its new Continental TerrianContact A/T. The new tire is designed to deliver balanced on- and off-road performance for CUVs, SUVs and light trucks. According to Joe Maher, Continental product
Yokohama Geolandar A/T G015
When Yokohama Tire Corp. launched its newest addition to the Geolandar line, the Geolandar A/T G015, the tire was put to the test by a handful of media in one of the toughest terrains in the United States: Moab, Utah. Fitted on Jeeps, the tires crawled up and down the rugged desert terrain, which included
Kumho Rolling Out New Products
In 2015 Kumho launched six new products, and in 2016 the tiremaker shows no signs of slowing down. During its recent dealer meeting, Kumho announced four new lines for the North American market. “The new products that we’ve introduced in the last 18 months and in 2016 have been developed and targeted for the United
Encountering Value
Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears Auto Centers (not any longer), judging by the results in the most recent Tire Review Tire Brands Study, dealers don’t see a lot in Sumitomo consumer tires; they rated near the
