Conti PureContact Offers Drivers, Dealers the Full Package
The latest rollout from Continental Tire the Americas has so many selling points, the tiremaker said it had to focus its marketing efforts on a handful of key features to streamline the message for consumers. The new Continental PureContact, which the company touts as a “luxury performance all-season replacement tire,” offers EcoPlus, Comfort Ride and
Rush to Tire Fuel Efficiency With Contradictory Tasks, Unexpected Options
In the rush to make tires more environmentally friendly (or, if you want to be cynical, less environmentally unfriendly), few consider the plight of the designers of ultra-high performance tires.
Goodyear’s New UHP All-Season Eagle Fills Gap in Product Screen
When it comes to wet weather testing, Seattle makes for a good proving ground, giving drivers ample opportunity to experience a tire’s braking, handling and overall performance in the wet. Such was the case in early May when Goodyear invited select tire and enthusiast media and key tire dealers to experience its latest rollout, the
Finding a ‘Fix’ for Performance Tire Ride Complaints
me minimal brain function, I start asking questions: • “How old are the tires?” I already knew that with my Carolina friend. If this were a five-year-old car I would have theorized that the aging process had reduced grip. A tire is a lot like a human: It can die even if hasn’t gone very
Bridgestone Expands Product Lines, Marketing Initiatives
At its annual media and tire dealer ride-and-drive event in mid-March, Bridgestone Americas had plenty of news to share, including its new Turanza Serenity Plus and Firestone Destination LE2 tire lines.
Dedicated Summer, Winter Tires Offer Year-Round Service
Looking at basic performance factors, all-season tires can handle just about any possible road condition that comes up – and do so in a med
Long-Lasting Nitto Motivo Doesn’t Short on Performance
Nitto Tire USA said it is shattering expectations with its newly-released Motivo all-season UHP tire. First unveiled at the 2011 Global Tire Expo/SEMA Show, the tiremaker touts the Motivo as offering excellent wet and dry handling and braking capabilities. But what Nitto is most proud of is the tire’s unprecedented 60,000-mile limited treadwear warranty –
Yokohama Showcases Orange Oil in All-New Avid Ascend
How does orange oil make tires better (at least in the minds of Yokohama Tire Corp. researchers)? There is a laundry list of legitimate chemistry and compounding reasons, deep level science only the most nerdy among us could understand. And then there is one special reason. Believe it or not, YTC R&D folks confess, it’s
Selling the Value of Quality UHP Replacement Tires
Many tire dealers say the biggest challenge in selling UHP tires is to convince customers to purchase high-quality, high-cost replacement tires. Take the time to explain to customers just how much effort – and expense – goes into developing these tires to help get them on board.
Revamped BFGoodrich g-Force Sport Comp-2 Hits the Market on Target
Michelin North America’s all-new BFGoodrich g-Force Sport Comp-2 tire seems to have entered the market at exactly the right time. Domestic sports cars – currently about even in market share with import performance cars – are projected to become the majority beginning in 2014. OE wheel size growth figures show an increasing trend toward larger,
Balmy Weather Doesn’t Slow Next Gen X-Ice Xi3 Launch
The unseasonable climate didn’t diminish the media and dealer launch of the new Michelin X-Ice Xi3, an upgrade from 2008’s successful X-Ice Xi2.
How Combinations of Different UHP Tires Can Be Toxic
Especially with UHP tires, unless the tires match exactly, the odd tire(s) out will almost certainly have more or less grip, making for a dangerous situation.