Strategic alliances arereferral partnerships in which two business owners in complementary industries,or with the same target market, cross-refer customers to each other.
Key to creating thisreferral source is discovering a "natural" alliance. For example, achiropractor may refer patients with special footwear needs to a colleague, whohappens to own a shoe store.
To find and cultivate thesealliances, you need to look for them and be somewhat creative. Many businessesmight be willing and fruitful partners for exchanging referrals.
– Source: Tire ReviewBusiness Toolbox
