Bridgestone Americas announced that it’s making personnel changes to its commercial marketing team.
Matt Loos has been promoted to director of TBR marketing and Michelle Lane has been promoted to director of OTR marketing. Additionally, Cassandra Kilareski joins the team as senior manager of marketing communications and digital.
In a newly created position, Loos will lead the overall strategy for TBR tires marketing, including product marketing, pricing, programs, training and marketing communications. Lane is expanding her role leading the OTR marketing strategy to include product marketing, pricing, programs, training and marketing communications.
Loos joined the Bridgestone Americas in 2007 as North American pricing manager for Bridgestone’s Bandag brand. Since then he has served in positions of increasing responsibility, including marketing program manager and marketing end user channel manager for the truck and bus tire division of Bridgestone Commercial Solutions. Loos earned a bachelor’s degree in finance from the University of Northern Iowa and an MBA from the University of Iowa.
Formerly holding marketing positions with Nielsen Media Research and Crestwood Associates, Lane joined Bridgestone in 2005 with the Bridgestone brand Bandag. Her roles included manager of marketing research, marketing research and training, and channel marketing manager of mining. Lane holds a bachelor’s degree in economics and an MBA from the University of Iowa.
Kilareski joins Bridgestone from Navistar Inc. and prior to that worked at Mack Trucks Inc. In her new role, Kilareski will develop value propositions for Bridgestone brands and coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.
