Bosch Brings Learning to Shops - Tire Review Magazine

Bosch Brings Learning to Shops

Robert Bosch will bring its Bosch Xperience mobile tour to shops across the U.S. between May and November.126864BOSCHXPER_00000075753

“In a business environment where time is of the essence, and professionals need ready access to new technologies in the field, the Bosch mobile unit brings the most current information right to a business’s doorstep,” said Bobby Bloom, senior vice president of the automotive aftermarket in the U.S. at Robert Bosch.
The Xperience uses a combination of hands-on product discussions with Bosch sales professionals as well as virtual reality tours inside Bosch systems to talk about the latest developments in the fields of engine management and advance braking systems, Bloom said.
The Bosch Xperience has three fully equipped and staffed mobile units that will make scheduled stops at select locations in the East, West and Central U.S. regions for 25 weeks between May and November. The Xperience mobile trucks can be set up quickly and easily in any size parking lot and each unit will operate five days a week.
All registered participants will receive further communications and product information from Bosch and will be entered into a random drawing for a chance to win one of the weekly prizes valued at $500, the company said. At the end of the tour one registered participant’s name will be drawn at random to win a prize package valued at $10,000.
For more information on the Bosch Xperience Mobile Tour, visit www.BoschXperience.com. Businesses interested in scheduling a tour stop at their location should contact their Bosch sales representative.

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