A billboard might be anideal way to promote your tire dealership, but billboard advertising might notbe cost effective unless you can get a full range of benefits from it.
Well-placed billboards areseen by potential customers all day long, everyday. But research shows thatpeople don’t respond to billboard messages like they do to print ads:
• People are usually drivingand don’t have time to jot down a phone number
• Many people are afraid totake their eyes off the road for very long
• When driving, peoplebecome more "visual" than "verbal."
For these reasons, billboardmessages must be kept short – five to six words max. They should also be inlarge, very readable text.
Billboard advertising isbest at conveying “image” rather than a specific "call to action.”Newspaper ads are great for telling the entire story and motivating people topick up the phone. But billboards target the subconscious, subtly instilling anawareness of a brand or concept. That’s why most of the billboard ads you seeare for major national brands. These advertisers know that billboards developbrand awareness – and they have the budgets to support the campaign.
If you decide billboards area good fit for your company, contact a professional ad agency or billboarddesigner. The initial cost of design can be significant, but once it’sfinished, you can use the design many times over.
– Source: Tire ReviewBusiness Toolbox