Looking to better serve a growing Latin customer base, BendPak-Ranger recently launched a Spanish language website.
BendPak’s Spanish website – bendpak.com.mx – is a direct adaptation of the company’s English-language site, BendPak said. To produce the site and keep it updated regularly, BendPak said it has hired a “dedicated Spanish-language marketing staff to oversee content creation and adaptation.”
“Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance,” said Jeff Kritzer, senior vice president of sales and marketing. “Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors.”
“As one of the fastest growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language,” said David Ramirez, director of international sales for BendPak. “The launch of our new website is yet another step we’ve taken to accomplish this mission.”