Refocus Your Business Through Subtraction
Dealers must put a lid on those things that didn’t work in 2020 as a means to refocus their energy and pave the way for continuous improvement and success in 2021.

Nokian Tyres Spotlights New Tire Testing Center in Spain
Nokian Tyres’ new test center allows for year-round product development and testing, especially for the company’s all-season tires with high speed ratings.

Tire Dealer Profile: Jim Stocking, Park Tire Company
The culture at Park Tire is such that employees are treated like family, which boosts employee morale and productivity, sharpens their focus and fosters a spirit of cooperation.

Competitive Edge in 2021: Sharpen Your ‘People’ Focus
Build customer trust and confidence and work continually to provide positive implications and competitive advantages for your business in the new year.

Up Close with Bridgestone’s Riccardo Cichi
Through this executive interview, we bring you insights into how Bridgestone is helping its dealers better serve the last-mile delivery segment, convert more fleet customers and close more high-rim-diameter tire sales.

Nokian Tyres One Debuts, Delivers on Tiremaker’s Core Values
The Nokian Tyres One is Nokian’s new premium all-season tire for passenger vehicle, CUV and SUV applications, designed to provide consumers with peace of mind while driving.

Welcoming 2021: Don’t Look Back, Look Forward
Operating in what has become the “new normal” way of doing business has made us stronger, wiser, more creative, more innovative and more hopeful of better things to come.

Goodyear Navigates Detours, Empowers Dealers to Succeed
CEO Rich Kramer articulated Goodyear’s “Driving Forward” theme during its virtual Dealer Conference on Thursday.

Nitrogen Inflation: Not Just a Bunch of Hot Air
Keeping tires at their proper inflation level longer with nitrogen fill is relatively cheap insurance, especially for customers who aren’t religious about preventive maintenance.

Work ‘On’ Your Business, Making Culture a Priority
Now is a good time to reflect on your business and perform an audit, especially in the areas of company culture and employee retention—two important barometers that impact productivity and profitability.

Bridgestone Rolls Out New Tires, Eyes Top Spot in UHP Segment
These enhancements to the Bridgestone product portfolio will help its dealers make and keep satisfied customers for life, said the company.

Virtual AAPEX Session: How to Attract Top Talent
Presenter Rick White advised that the old ways of attracting top-performing talent won’t work; “you have to stop chasing top talent and start attracting them.”
