Madeleine Winer, Author at Tire Review Magazine - Page 29 of 66
Why are Tires Black?

Have you ever looked at a vehicle and wondered why its tires are black? I mean, all tires are black, but why can’t they be maybe yellow or orange or purple? Well, let’s talk about the crucial material in tires that makes them black– and helps them maintain durability In this video from the Tire

Pirelli To Invest $15M into R&D Hub at Mexico Facility

Pirelli has announced an investment of $15 million over a period of two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico. The heart of the investment will be the creation of the Italian company’s first R&D Center in Mexico, which will incorporate tire

Technology hub r&D center
Kenda Tire Introduces Online Learning Platform

Kenda Tire has debuted an online learning platform, called Kenda eUniversity, in which dealers and their staff can use to take a deep dive into learning about Kenda’s products and the company. The platform debuted this week, and Kenda staff says it will continually update content as new products are released. Company executives gave a

Kenda Tire eUniversity
Commercial Tire Service Safety Basics That Save Lives (Audio)

Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,

Whats-Treading-Russ-Devens-McCarthy Tire Service
Kenda Celebrates 60 Years Highlighting Technical Prowess in US

Over the past seven years, Kenda Tire has established its tech center in North America, introduced its next generation of its PLT tire lines in the US and added tire testing equipment and technology that has helped the Taiwanese tiremaker become known for its tagline of “premium performance at a value price.” And according to

Kenda Tech Center Jimmy Yang
Chalofsky Leaves Simple Tire, Karthik Iyer Adds CEO Duties

Simple Tire, a Philadelphia-based online tire retailer that is part of the Dealer Tire family, announced that CEO Andy Chalofsky will depart Simple Tire as part of a planned succession, promoting President Karthik Iyer to the expanded role of president and CEO. Chalofsky will remain at Simple Tire through the end of June 2022 to

Andy-Chalofsky-Simple-Tire
Commercial Tire Service Safety Basics That Save Lives [Video]

Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road,

Whats-Treading-Russ-Devens-McCarthy Tire Service
Bridgestone’s Ferrari Adds Global COO to His Duties

Bridgestone Group has been working on its corporate transformation for the past two years since the start of Third Foundation/Bridgestone 3.0 in 2020 focusing on “execution” and “delivering results” with an “aggressive approach” and “challenge” spirit which has brought us closer to becoming a “strong” Bridgestone. In anticipation of a series of turbulent events such

Higashi-Ferrari-Bridgestone
Martins Acquires Wheel Safety Company Checkpoint

Martins, a Canadian supplier of tire and wheel safety equipment, has recently acquired UK-based Checkpoint, a global leader in wheel safety, the company says. With Checkpoint, Martins adds a host of wheel safety solutions, namely a variety of visual indicators of nut movement, to its line of products. Checkpoint also comes with 30 years of

Checkpoint-Martins-merger
How to Measure Belt Wear

Drive belts need friction to operate. It sounds counterintuitive, but friction between the belt and the pulleys allows power transmission from the crankshaft to an alternator, power-steering pump or AC compressor. To produce these levels of friction, the belt and pulleys need surface area. This is why they have grooves that line up with great

belt wear continental
Continental Launches Tires Made from Recycled PET Bottles

Continental has launched volume production of recycled polyester yarn, which is obtained from PET plastic bottles. The new high-performance material will first be used in select sizes for Continental’s PremiumContact 6 and EcoContact 6 summer tires and the AllSeasonContact tire, Continental says. Recycled polyester yarn completely replaces the conventional polyester in the carcass of the

Conti-PET-Plastic-Waste-Tire
A Common Link Between Tires, Brakes and TPMS

Using the Autel ITS600 for TPMS service is just smart business. The ITS600 has a host of other “add-on” tools to provide your customers a detailed examination of their vehicle health by use of the scan report that is easy to read and understand. Let’s dive into the Tire Brake Examiner 200 (or TBE200) used

Autel TBE 200