Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy
Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

What are Today’s Wheel Trends?
The wheel assembly is one of those things that can help vehicles truly stand out. Wheels, in particular, offer your customers a wide variety of options to customize their ride. Let’s dive into some of those trends that are hot in the wheel market today in this Tire Review Continental Tire Garage Studio video. In

ATD to Acquire Monro, Inc.’s Tires Now Distribution Assets
American Tire Distributors (ATD) and Monro, Inc. have entered into a definitive agreement pursuant to which ATD will acquire Monro’s wholesale tire distribution assets, operating under the Tires Now name. Tires Now operates seven facilities across the Southeastern United States, servicing more than 3,500 wholesale customer locations annually. In addition to servicing these wholesale customers,

Sailun Tackles EV Segment Early with Erange EV Tire Debut
While you may not be seeing EVs barrage your bays, over the next 10 years, that’ll change. Get this: nearly 10% of new vehicles sold in 2021 were electric. And by 2035, 34% of vehicles on the road are predicted to be electric, according to Cox Automotive. That’s more than one-third. All trends in the

Sailun Tire Americas Looks to Prove Quality in Tier 4 Segment
Can a Tier 4 tire really meet or exceed the performance of a Tier 1 tire? That was the question posed to dealers during a two-day tire testing event with Sailun Tire Americas at the Homestead-Miami Speedway. This week, the Chinese tiremaker’s North American team invited its dealers and the media out to blind test

How to Reduce Wheel Balancing Comebacks
Unbalanced tires can lead to problems throughout a vehicle, and increased comebacks in the shop. Let’s dive into ways you can reduce those comebacks in this Tire Review Continental Tire Garage Studio video. Most wheel balancing comebacks can be directly attributed to the way wheels are incorrectly centered when mounted on the balancer. The solution

Serpentine Drive Belt Kit Unboxing
Most technicians and customers understand that the Serpentine drive belt needs to be replaced at some point. Belts are a common maintenance item. At Continental, we encourage belt inspection at regular intervals in order to spot the signs of belt wear. Regular inspections should occur during all oil change maintenance and certainly at 30,000, 60,000

Why Change is Healthy for Business with Burt Brothers [Audio]
Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: Hard work. It’s that simple yet also challenging and complicated when you’re the one that’s the owner, service advisor, trainer, technican, HR department and… should we go on? We know other tire dealers out there get

Passing Down Passion for the Tire Business with Burt Brothers
Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: hard work. It’s that simple, yet also challenging and complicated, when you’re the one that’s the owner, service advisor, trainer, technician, HR department and… should we go on? We know other tire dealers out there get

Goodyear Delivers Highest-Revenue Q1 in 10 Years
The Goodyear Tire & Rubber Company release its first-quarter financial report Friday reporting a 40% increase in sales from a year ago, with 2022 Q1 sales at $4.9 billion. Goodyear says the increase was driven by the Cooper Tire merger, improvements in price/mix, higher volume and increased sales from other tire-related businesses. “We delivered our

Why are Tires Black?
Have you ever looked at a vehicle and wondered why its tires are black? I mean, all tires are black, but why can’t they be maybe yellow or orange or purple? Well, let’s talk about the crucial material in tires that makes them black– and helps them maintain durability In this video from the Tire

Pirelli To Invest $15M into R&D Hub at Mexico Facility
Pirelli has announced an investment of $15 million over a period of two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico. The heart of the investment will be the creation of the Italian company’s first R&D Center in Mexico, which will incorporate tire
