Madeleine Winer, Author at Tire Review Magazine - Page 23 of 66
BKT Mourns the Loss of Donzaleigh McCord

Donzaleigh McCord, beloved customer service manager for BKT Tires, passed away Sept. 14 at the age of 70. BKT says Donzaleigh has been a trusted, valuable member of BKT since 2014. Prior to BKT, she was a longtime employee of Bridgestone Corp. BKT says her work ethic and commitment to customers was exemplary and beyond

Donzaleigh-McCord-BKT
Michelin Launches Defender 2 Tires for CUVs and Passenger Cars

Michelin is launching the Defender 2 tire for CUVs and passenger vehicles, featuring an 80,000-mile warranty with an expansion into 19” and 20” rim sizes. The Defender 2 tire is designed to handle the extra weight and torque of small SUVs, minivans and electric vehicles. “As the market evolves toward electrification and small SUVs, we

MICHELIN-Defender-2
Yokohama’s Heather Adelman: Grow People to Grow the Business

As a former college athlete, Heather Adelman is competitive by nature. She’s always striving to get to the next level, adding to her skillset and isn’t afraid to pick up the work when things need to get done. But she won’t tell you that–she lets her actions speak for themselves. “Simply put, Heather is the

Why Focusing on Your Best Customers Pays Off With Suburban Tire’s Gordon Leffler [Audio]

When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the suburbs of Chicago. In

Johnny g Friends Gordon Leffler Suburban Tire Auto repair centers
Creating a Culture of Excellence with Suburban Tire’s Gordon Leffler

When you walk through the doors of Suburban Tire Auto Repair Centers in Glendale, Heights, Illinois, you’re walking into one of the cleanest and most organized tire dealerships on the east coast. “I could eat off the floors,” says Johnny g about the tire store this month’s guest has made into a superstore in the

Johnny g Friends Gordon Leffler Suburban Tire Auto repair centers
BKT Works to Create Sustainable Future

Sustainability has been a major focus for many companies over the past several years. Many businesses have committed to providing sustainable manufacturing to reduce environmental footprints, eliminate waste, increase safety and efficiency, and create corporate responsibility. In order to protect our natural resources, initiatives have been taken toward sustainability, including reducing emissions, living cleaner lifestyles

BKT Sustainability
Marvin Bozarth, Retired ITRA Executive Director, Dies

Marvin Bozarth, one of the retread industry’s foremost experts and a past managing director of the American Retreaders Association (ARA) and executive director of the International Tire & Rubber Association (ITRA), died Sept. 1, 2022, at the Missouri Veterans Home in Mexico, Missouri. He was 85, according to his obituary. Born Dec. 10, 1936, in

Marvin Bozarth ITRA obituary
The Latest Consumer Buying Data on Major Auto Purchases

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
More Customers are Planning Major Auto Purchases. Here’s How You Can Help [Video]

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
Four Selected as 2022 Tire Industry Hall of Fame Inductees

The Tire Industry Association’s (TIA) Hall of Fame Committee has selected four new inductees for the 2022 Tire Industry Hall of Fame: the late Larry Day, retired chairman and CEO of TBC Corp; Christine Karbowiak, retired Bridgestone Americas executive; Joe DePaolis, tire dealer and former president of the National Tire Dealers & Retreaders Association (NTDRA);

Tire Industry Hall of Fame 2022 Inductees
Hercules Launches TIS UT1 in Canada

Hercules Tires has launched its TIS UT1 by Hercules, its new co-branded premium UTV and ATV tire with TIS Wheels, in Canada. The tire will be exclusively distributed in Canada by National Tire Distributors (NTD). The TIS UT1 by Hercules is the first UTV/ATV tire to be offered by the pair and is being added

TIS-UT1 Hercules
Les Schwab Names Mike Broberg as Next CEO

Les Schwab Tire Centers is welcoming a new CEO. Mike Broberg, the company’s CFO for the past four years, will become its next CEO in early 2023. Jack Cuniff, who became CEO in 2018, has announced plans to retire at the end of 2022. Cuniff will become chair of Les Schwab’s Board when the transition

Broberg-Les-Schwab