Richard Petty: The Evolution of Race Tire Tech & Tire Testing
As one of the most accomplished racecar drivers in history, Richard Petty has seen his fair share of tire blunders and wonders. A winner of a record 200 races, Petty has used the power of tire technology to win the Daytona 500 seven times and amass a winning record on 27 racess in one season

Gallery: 2022 K&M Tire Show & Dealer Conference
For the first time since the COVID-19 pandemic began, K&M Tire dealers gathered in person for the distributor’s annual Dealer Conference from Feb. 17-19 at the Overland Park Convention Center outside Kansas City, Kansas. During the two-day show, hundreds of dealers reacquainted and enjoyed educational sessions, mingling with each other and a packed trade show

How Compact Construction Equipment Affects OTR Tire Trends
The passing of the $1.2 trillion U.S. infrastructure bill means the construction and improvement of roads and bridges across the U.S. And for OTR and commercial tire dealers, it means more work in the form of tire replacement in maintenance on today’s construction equipment- and that includes compact equipment that is rising more in popularity.

The Shift Toward Compact Equipment Will Affect OTR Dealers
Drive by any construction site today, and you’ll probably see tractors, loaders, skid steers – the mainstays that sites need to keep running. However, in recent years, those pieces of equipment have downsized, giving the market for compact construction, ag and lawn equipment a boost. Now, that’s not to say those large earthmovers are going

Richard Petty Details the Historic Builds He’s Working on with Continental
When you think of Richard Petty, you think fast. “The King,” as his moniker aptly describes, is one of the most accomplished drivers in motorsports history, winning a record of 200 races during his 30-plus year career. Although Petty may have retired from racing, his need for speed has embodied itself in Petty’s Garage, a

Virginia Tire Looks to Female Staff to Address Labor Shortage
Like many tire dealers, Julie Holmes has grappled with the shortage of qualified technicians in the tire industry, but most recently, she’s also been confronted with a general labor shortage that many businesses are dealing with today. Virginia Tire & Auto employs 300 people across its 18 stores, and offers benefits like health insurance and

Tire Industry Pros Share Their Top Motivators for Success
Any industry, sport or line of work has “the greats” — those people that others in the industry know for the work they do, the business they’re building and the legacy that they’re creating. They’re known for their steadfast leadership, problem-solving abilities, and most importantly, their unwavering passion for the industry and serving their communities.

Pirelli Kicks off 150th Anniversary Celebrations
Pirelli rang in 150 years and is reaffirming its commitment to growth during a series of events that will take place this year. It started with a countdown that began in Rio De Janeiro, Brazil and continued in other key markets for Pirelli – including Shanghai and New York City – and ended in Milan

2022 CTDA Luncheon Honors Hall of Fame Inductees
The California Tire Dealers Association met for the ninth annual CTDA/1-800EveryRim New Year Luncheon Jan. 20 where the group inducted members into the California Tire Dealers Association Hall of Fame. This year’s inductees include: The late Eddie Cohn, a CTDA-S (South) director who had previously operated Cohn Tire Sales in Los Angeles; Jay Goldberg, a

Hunter: Using IoT to Track Tire Service Metrics
You may have heard of the “Internet of Things,” or IOT, as it’s often referred to. But, if you’re scratching your head thinking, um…how does this relate to my tire business? We’re about to delve into just that. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Pete

Nokian Launches New Winter Tire Range for Cars, SUVs and EVs
As the inventor of the winter tire, Nokian Tyres aims to be predictable by design, in terms of safety and reliability. This is what the Finnish tiremaker aimed to instill in its new Hakkapeliitta R5 non-studded winter tire range, which the tiremaker debuted in a global virtual launch Jan. 26. “Our mission is to keep

How Hunter is Using IOT to Help Dealers Operate Smarter
You may have heard of the “Internet of Things,” or IOT, as it’s often referred to. But, if you’re scratching your head thinking, um…how does this relate to my tire business? We’re about to delve into just that. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Pete
