Adds Customer Satisfaction Research to Dealer Offering - Tire Review Magazine Adds Customer Satisfaction Research to Dealer Offering

Taking its training, certification and marketing program for tire retailers and service centers to a new level, has launched a new "mystery shopper" element to its offering. and BestMark Inc. formed a strategic alliance to provide car dealerships, tire dealers, collision centers, automotive service and repair centers with additional measurement tools to improve results with women in the U.S. and Canada.

The new partnership with BestMark will be deployed as part of the for Tire Dealers training, certification and marketing program offered by Tire Review and“Leading companies recognize the link between creating memorable customer experiences and driving loyalty, advocacy, retention and future sales,” stated Jody DeVere, CEO of Inc. “No automotive retailer can afford to have a gap between the promise of quality and its actual delivery. That’s exactly why has formed a strategic alliance with BestMark, the nation’s premiere mystery shopping and customer experience measurement company. Combining mystery shopping with the training, a certification program for automotive retailers, ensures measurable ROI and ensures a Certified Female Friendly customer experience for women.”Founded nearly 25 years ago, BestMark not only provides mystery shopping services, it also performs customer experience research and consulting.

“Results don’t happen by accident. Companies that create consistently exceptional customer experiences do not succeed because they offer better products at lower prices; they succeed because they build carefully aligned systems that everyone in the organization uses to measure, manage and improve the customer experience for all customers and in particular for women,” said Ann Jennings, president of BestMark. “When aligned properly with other measurement and management tools, mystery shop results can reliably predict customer satisfaction and future sales.”The BestMark mystery shopping program combined with the Certified Female Friendly program “will help focus and improve on the specific behaviors that drive not just customer delight for all consumers, but also allows companies to target those specific key drivers that delight and create loyalty among their female segment, thereby positively impacting sales and profitability,” said DeVere.

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