AskPatty.com Adds Customer Satisfaction Research to Dealer Offering

Taking its training, certification and marketing program for tire retailers and service centers to a new level, AskPatty.com has launched a new "mystery shopper" element to its offering.

AskPatty.com and BestMark Inc. formed a strategic alliance to provide car dealerships, tire dealers, collision centers, automotive service and repair centers with additional measurement tools to improve results with women in the U.S. and Canada.

The new partnership with BestMark will be deployed as part of the AskPatty.com for Tire Dealers training, certification and marketing program offered by Tire Review and AskPatty.com.“Leading companies recognize the link between creating memorable customer experiences and driving loyalty, advocacy, retention and future sales,” stated Jody DeVere, CEO of AskPatty.com Inc. “No automotive retailer can afford to have a gap between the promise of quality and its actual delivery. That’s exactly why AskPatty.com has formed a strategic alliance with BestMark, the nation’s premiere mystery shopping and customer experience measurement company. Combining mystery shopping with the AskPatty.com training, a certification program for automotive retailers, ensures measurable ROI and ensures a Certified Female Friendly customer experience for women.”Founded nearly 25 years ago, BestMark not only provides mystery shopping services, it also performs customer experience research and consulting.

“Results don’t happen by accident. Companies that create consistently exceptional customer experiences do not succeed because they offer better products at lower prices; they succeed because they build carefully aligned systems that everyone in the organization uses to measure, manage and improve the customer experience for all customers and in particular for women,” said Ann Jennings, president of BestMark. “When aligned properly with other measurement and management tools, mystery shop results can reliably predict customer satisfaction and future sales.”The BestMark mystery shopping program combined with the AskPatty.com Certified Female Friendly program “will help focus and improve on the specific behaviors that drive not just customer delight for all consumers, but also allows companies to target those specific key drivers that delight and create loyalty among their female segment, thereby positively impacting sales and profitability,” said DeVere.

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.