The Automotive Service Association (ASA) announced it has redesigned its website, www.ASAshop.org, to reflect the increased demand for timely and relevant industry information, member services and consumer exposure.

The site, originally launched in 1995, now includes a reorganized format and functionality, plus interactive content. One major addition is the “Communities” section, in which current ASA members will have access to online forums, document libraries, wikis and blogs, allowing collaboration and communication between members, staff and volunteer leadership in a professional environment.

“We’re especially excited about the new Communities feature of the website,” said Ron Pyle, ASA’s president and chief staff executive. “It provides members, volunteers and staff the opportunity to work more closely together and share their wealth of knowledge in an easy-to-use and friendly environment.”

The ASAshop.org Communities will provide many platforms for communication, including the ability for ASA members to create their own personal blogs, ask questions of their peers and the ASA staff in the forum area, and collaborate on documents and other materials via a member-only wiki area. The section also hosts a document library, which will feature documents, video and audio files, and images. In addition, ASA’s division newsletters, Collision Repair Report and Mechanical Division Dispatch, have a new home in the Communities section.

The “ASA Membership” section is now divided into categorized listings, and the “Consumers” section includes vehicle care tips, free resources and the ASA Shop Locator.

Additional features will continue to roll out over the next few months, according to ASA.

“Since its inception, the ASA website has always been a vehicle to disseminate important information to the industry,” added Pyle. “The unveiling of this redesign effort is a reflection of the direction we are taking to continually offer our membership, and the industry as a whole, the relevant information they need.”