AskPatty.com, an online resource for women that offers tire dealers Certified Female Friendly training, has partnered with ASA Automotive Systems to offer the software company’s suite of solutions to AskPatty clients.

"ASA’s goal is to help our customers grow their businesses and provide excellent customer service. With the female consumer influencing 85% of buying decisions in the U.S., this buying group cannot be overlooked," said Kenneth Halle, ASA president of ASA. "AskPatty.com provides women with a tool to find Certified Female Friendly dealers and their unparalleled training and certification teaches dealers how to attract, sell, retain and increase loyalty with women customers. ASA is very happy to add AskPatty as one of our Premier Partners."

“We’re a company that is focused on effective communication between the automotive service provider and the female consumer,” said Jody DeVere, AskPatty.com CEO. “ASA’s business and eCommerce solutions will allow our Certified Female Friendly shops to better serve those consumers. We are all very happy to be able to bring ASA Automotive Systems’ suite of solutions to our clients.”