Apollo Tyres has appointed Marco Paracciani as its chief marketing officer. In his new role, Paracciani will spearhead the global marketing efforts of Apollo’s key product brands in terms of product strategy, marketing communication and product mix management, according to the tiremaker. 
Paracciani will be based out of London and report to vice chairman and managing director Neeraj Kanwar. He will be assisted by a team of product managers responsible for individual brands across all geographies.
“In a rapidly growing organization like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition,” Kanwar said. “Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”
Paracciani most recently served as senior vice president of product and brand marketing, Asia Pacific, and senior vice president of global product line for Electrolux. Prior to that, he spent a significant part of his career with Colgate-Palmolive in Europe, the U.S., Latin America and Thailand.
“I have seen Apollo Tyres taking giant strides in the past few years. With two overseas acquisitions in the past, the company now has a bouquet of product brands,” Paracciani said. “We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company."
