The Automotive Aftermarket Suppliers Association (AASA) is focusing on the starting and charging category with its newest Know Your Parts marketing campaign. 
Kicking off in March, the six-month campaign is designed to educate repair professionals about the importance of doing complete and proper diagnostics for starting and charging issues, according to AASA.
“Preventable warranty returns have been an issue for a long time in this category. We’re confident that our new approach will have a positive impact on this problem. The campaign, the new eLearning presentation and the data we derive from them will have real value for our members,” said Bill Hanvey, AASA senior vice president, programs and member services.
The multi-channel campaign will feature a micro website, print ads, digital banners and more. Additionally, the campaign’s educational component will utilize a new eLearning tool designed to serve as a self- directed audiovisual step-by-step presentation that makes diagnosing starting and charging issues easy and intuitive, AASA said.
The starting and charging campaign is sponsored by ACDelco, BBB, Bosch, Continental, Cardone, Dayco, Denso, Gates, Litens, MPA and Remy.
The “Know Your Parts” program began in 2009. The newest campaign for starting and charging parts can be accessed at www.KYPgenius.com.
