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Toyo Tires Debuts New Open Country R/T Trail

As the sun peaked over the larger-than-life Southern California mountains, eight off-road vehicles followed one after the other through mud, soft sand and rocky terrain to test Toyo Tires‘ new rugged trail tire. Toyo introduced the Open Country R/T Trail during a two-day ride-and-drive event in Big Bear Lake, California, highlighting the tire’s rugged capabilities

Emphasizing Practicality and Style when Selling M/T Tires

Mud-terrain tires have been around for decades, yet in recent years, they have become a much larger segment for two reasons: Practicality and style. In this Tire Review Continental Tire Garage Studio video, we talk about why understanding these two aspects will help you sell more M/T tires. Practicality probably doesn’t surprise you as a

Falken Tires Expands Ram 1500 OE Wildpeak Coverage

Falken Tires has extended its original equipment (OE) relationship with Stellantis through the introduction of a 22-in. Wildpeak A/T3WA tire. Falken says the complete tire size is 285/45R22XL (114H XL BSW) and will be available on the Ram 1500 Laramie, Limited Longhorn and Limited 1500 trucks beginning in December 2022. Additionally, Falken says the tread

The Difference Between A/T, R/T and M/T Tires

The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference

Hercules Offers Rebate on Passenger, Light Truck Tires

Hercules Tire and Rubber Company (HTR) announced a consumer rebate of up to $70 on the purchase of a set of four qualifying Hercules Tires passenger or light truck tire models. The premium Hercules Tires included in the offer are the: Terra Trac Cross-V, All-Season SUV-LT/CUV – $70 Terra Trac AT X-Journey, All-Terrain, All-Season SUV-LT/CUV

Falken Tires To Launch Commercial Van Sizes In Wildpeak H/T02, A/T3W

Falken Tires has launched multiple sizes for the commercial van segment in both Wildpeak H/T02 and A/T3W. Two sizes in the Wildpeak H/T02 – 235/65R16C and 225/75R16C – with the same sizes in Wildpeak A/T3W – will become available for Ford Transit and Ram ProMaster van fitments beginning in August. In addition, coming in 2023

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4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals

In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring

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Recommending the Right Pick-Up Truck Tires

There are many things in life that we need. For example, most of us need food and water to survive, a shelter and bed to stay comfortable and a car to get around so we can go to work and pay for that food, water and shelter. With my mid-sized sedan, though, I can’t really

USTMA Applauds NHTSA Action on Mislabeled UTV/ATV Tires

The U.S. Tire Manufacturers Association applauds the recent information letter issued by the National Highway Traffic Safety Administration advising tire dealers and distributors that some utility terrain vehicles and all-terrain vehicle tires for sale in the U.S. are mislabeled and marketed as compliant with Federal Motor Vehicle Safety Standards, instead of categorized as “Not for

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Nokian Tyres Invites Drivers To Submit Trail Maps to Win Tires

Nokian Tyres is inviting drivers to share their favorite remote getaways for a chance to win a set of tires and other prizes. Between June 6 and July 31, the tiremaker is launching its Remote Control campaign, during which it will share travel safety tips, promote followers’ favorite road trip trail maps and help drivers