Apollo-Vredestein Exec Joins Cooper Latin America Tire Ops
Cooper Tire & Rubber Co. named Luis Ceneviz managing director of its Latin America tire operations, effective March 1. In his new role, Ceneviz will be responsible for the company’s business throughout Latin America, including Central and South America, as well as Mexico, where Cooper has a sales and marketing organization and participates in a
Vredestein’s Quatrac Hits Second Place in AutoBild test
The Vredestein Quatrac was recently introduced for the 15- to 16-in. market in Europe.
Vredestein Reveals New Brand Look
The company says the new look supports Vredestein’s global growth ambition and enhances its European heritage, performance and design.
The All-Season Tire Continues to Evolve
As consumer demands for these tires change, manufacturers are finding new ways to improve upon the all-season formula.
Vredestein Debuts its First UHP A/S Tire for North America
Vredestein’s Hypertrac, a UHP all-season tire, is the first of four products the company will debut in 2020.
Apollo Vredestein Introduces New Winter Tire Program
The company says the program starts with a minimum order of two containers, with steeper incentives for larger order quantities.
Vredestein Tires to Come OE on VW Golf Mark 8
The three tires chosen as OE are the Sportrac 5 summer tire, the Wintrac Pro and the Snowtrac 5.
2019 Newsmakers: Apollo Vredestein
Apollo Vredestein launched its UHP winter product, the Vredestein Wintrac Pro, and all-weather UHP product, the Vredestein Quatrac Pro, in 2019. Find out what’s in store for 2020.
Vredestein Wintrac Pro Awarded in Third-Party Tests
The Vredestein Wintrac Pro has been honored by several organizations, as well as by other independent tests in North America.
Apollo Vredestein Releases Collaborative All-Weather Marketing Campaign
Apollo Vredestein is launching a streamlined marketing campaign to spread the word about the quality of its Vredestein Quatrac/Wintrac product lines and encourage dealer profitability.
