Wiper blade maker Trico said it is expanding its advertising activities to "drive consumer demand" for its products.

Trico said it will continue with television, radio and online media “to promote the brand’s excellence in wiper technology,” focusing on the four primary TV networks and top-rated programs and Major League Baseball broadcasts.
 
“We have learned that more and more drivers are demanding high performing, reliable wiper blades that keep them in control,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy. “Providing maximum visibility in any weather condition is our expertise, so we are sending a powerful ad message that drivers can rely on Trico when it counts.”