Hercules Tire & Rubber Co. has launched Power Outlet, an online store where tire dealers can purchase Hercules marketing collateral, POS materials, promotional items and wearables.
The new e-commerce site resides at herculespoweroutlet.com.
“The Power Outlet allows for greater efficiencies in supplying our customers with the tools they need to effectively do business and enhance their profitability while promoting the Hercules Brand,” said Lyssa da Costa, Hercules marketing manager.
The 24/7/365 online store offers Hercules customers many business-building tools at no charge, while other items are offered at competitive pricing through a secure server. Customers registering on the site can enter their customer account number to enjoy full access to exclusive offerings on the VIP section of the Power Outlet site, the tire company said.