Tire Pros recently conducted a national dealer training effort focused on the changing retail landscape and the demands that consumers now have. More than 300 Tire Pros dealers and members of their staffs attended the eight regional Tire Pros University (TPU) sessions.
According to the company, the TPUs are an important part of the Tire Pros Franchise program and represent an ongoing commitment to dealer training and education. The latest round of workshops – with “Retail Branding” and “How to Effectively Use Social Media” as topics – were based on extensive Tire Pros research into what consumers believe is important when buying tires or service. The results of this research were the impetus behind the workshops and are the cornerstones for the 2012 Tire Pros marketing initiatives, the company added.
After the working session, dealers had time to share ideas and build relationships with one another.
In addition to training efforts, Tire Pros said its program cornerstones include: Online appointment scheduling, Tire Pros Quick Bay, Tire Pros Quick-Credit, and the Tire Pros exclusive Nationwide Warranty and Roadside Assistance package.
The Tire Pros tire and auto service franchise program focuses on “bringing independent tire dealers together under a shared national brand while providing support and resources not typically available to independent dealers,” the company said. The Tire Pros dealer network consists of 458 retail points of sale, including 150 new points of sale that enrolled in 2011.
