Orange Expands TPMS Tool Coverage

Published: February 9, 2012

Replacement TPMS maker Orange Electronic North America said it will offer Ateq’s VT55 OBD TPMS tool to its lineup of TPMS tools.

Orange said that adding its OE sensor ID-cloning capability to the tool’s OBD interface will allow the VT55 to handle any OE TPMS replacement situation “quickly and efficiently.”

Orange said its replacement TPMS sensors can be programmed with OE ID numbers so they can bypass the typical relearn procedure required when replacing TPMS sensors.

“Adding the VT55 gives potential service locations and distributors the option to include OBD capability in their TPMS service solutions,” said Steve Norris, CEO of Orange Electronic North America.

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

By Christian Hinton

Published: May 15, 2024

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.