Continuing its film production work, Nitto Tire USA has again partnered with All Nippon Airways on another documentary film project.
The new 21-minute documentary – Snow Dream: Roots of the Sapporo Snow Festival – reveals the origins of the now world-renowned Sapporo Snow Festival. The film will be available on ANA in-flight entertainment in January and February 2012.
For more than 60 years, the Sapporo Snow Festival has been a favorite destination for local Japanese communities, as well as international fans and participants, Nitto noted. The event features massive, intricate and complex snow and ice sculptures created by local residents, students and international professional teams.
Nitto worked with "Snow Dream" film makers to document and interview the festival’s creators – who are now in their 90s – to ensure that the city’s rich history would be preserved for generations to come.
"Sapporo is a huge part of Nitto’s culture, as our winter tire test track, Saroma Tire Proving Ground, has been located in Hokkaido for 19 years," said Tomo Mizutani, president, Nitto Tire USA. "We are proud, active members of the community and wanted to support this film project and make sure that the city and the unique history of its local festival will never be forgotten."
