Tires Plus Total Car Care, with locations in Minot, Minot Air Force Base and Bismarck, N.D., has been certified as a female friendly tire dealer by AskPatty.com.

"We take great pride in our employees and believe the additional training and education through AskPatty.com will enhance our customer service delivery system," said co-owner Jarid Lundeen.
 
To become AskPatty.com Certified Female Friendly, Tires Plus Total Car Care personnel completed an extensive training program on how to best serve women, and they will now participate in year-round instruction to further enhance their awareness, appreciation, and commitment to a female-friendly service experience.

Tires Plus Total Car Care also will benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers. This includes a female-focused micro-site that provides the tire and service buying tools and resources most requested by women.