Continental Tire the Americas has commented on the global recognition it gained during the recent ContiTire Awards ceremony in Hanover, Germany.
At the awards CTA project teams walked away with three of the five awards, an occurrence the American operation comments is “indicative of the organization’s dedication and commitment to excellence, and its key role in Continental Tire’s success in the global marketplace.”
“I would like to thank the award-winning team members for their outstanding dedication to initiatives that contributed significantly to our company’s success,” said Matthias Schoenberg, CTA’s CEO.
The ContiTire Awards acknowledges Continental employees around the world for exceptional performance as part of project teams that provide outstanding value to the corporation. The Americas organization notes it was well represented among the 192 nominations received worldwide; CTA employees submitted 55 nominations. Twelve of the 25 finalists vying for a ContiTire Award were CTA initiatives.
“This level of activity and success demonstrates to our colleagues and our customers that Continental Tire the Americas is truly engaged in our Mission: ‘Performance is our Passion,’” Schoenberg added.
The three CTA projects that received a ContiTire Award were: Engage 360, a Web-based training program designed for customers and employees of both the Passenger Car & Light Truck and Commercial Vehicle Tire Divisions; Growth in Argentina for Passenger Car & Light Truck and Commercial Vehicle Tire Divisions, a strategy to pursue growth in the Argentinean market; and the Gold dealer program, an initiative that provides incentives to tire retailers in the United States.
The Engage 360 project team, based in Fort Mill, S.C., was acknowledged with a ContiTire Award in the “leadership” category. The project also received the corporation-wide BASICS award; this recognition singled-out team members for implementing “the BASICS,” which are guidelines that reflect the corporation’s vision, values and self-image. Engage 360 is a Web-based program that was launched in 2008 – and quickly, says CTA, became the “go-to” training site for customers and employees to learn about the company’s products and programs.
The Gold dealer program, introduced in 2003, provides incentives to tire retailers in the U.S. for carrying Continental and General product lines. As CTA explains, the project team implemented changes to the program that created a significant advantage over competitors’ programs, and provided the field sales force with a tool that attracted new retailers to the program. (Tyres & Accessories)
