Responding to reader desires to reach Tire Review advertisers faster, Tire Review has launched Rapid Response, an all-new, multi-level program designed to put buyers and sellers together more efficiently.
Beginning with the February issue of Tire Review, readers can quickly obtain information about the products and services they see advertised in Tire Review, as well as the new products features in the magazine’s Solutions section.
“Gone is the traditional ‘reader service card,’ which readers had to fill out and mail in, and then wait weeks to receive the information they wanted – if they got it at all,” said Brad Mitchell, circulation director for Babcox Publications. “With Rapid Response, we have a highly integrated system that puts readers directly in touch with industry manufacturers and suppliers. It’s a tremendous new option that will really benefit our readers.”
Rapid Response gives readers four easy ways to learn about the products and services promoted in the magazine. Each ad and product story in Tire Review will feature a five-digit Rapid Response code number. Using that number, readers can either go online or call a special toll-free number to be put directly in touch with the company.
There are four easy ways to use Rapid Response:
• Go to www.TRRapidResponse.com and click on the company you want info from.
• Call Toll-Free 800-928-1184 and enter the five-digit Rapid Response code that appears on each ad and product announcement.
• Visit www.tirereview.com and click on the Tire Review Rapid Response icon.
• On the Rapid Response Web site, check the box next to the advertiser listed and have the information mailed to your business.
To learn more, see the February issue of Tire Review.
