The $25 million business is currently handled by WPP Group Grey Advertising, which has had the account since 1998.
The agency search will not impact BFNAT’s print advertising work, currently handled by Nashville agency Gish Sherwood.
The $25 million business is currently handled by WPP Group Grey Advertising, which has had the account since 1998.
The agency search will not impact BFNAT’s print advertising work, currently handled by Nashville agency Gish Sherwood.
The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.
Bridgestone Americas will debut the Bandag Virtual Plant Tour at WasteExpo 2024, taking place May 7-9 in Las Vegas, NV. The company said this virtual experience will transport viewers inside a Bandag manufacturing plant to demonstrate the safety, reliability and positive environmental characteristics of retreaded tires.
“The waste and recycling industry has long been a leader in innovation and a space to promote and advance sustainability-focused technologies,” Brian Goldstine, president of retread solutions, Bridgestone Mobility Solutions, said. “Through our new virtual experience, Bridgestone is able to demonstrate the technology, testing and time that goes into producing every Bandag retreaded tire and educate fleets on the importance of more cost-effective and eco-friendly tire solutions, regardless of their location.”
Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.
TPMS hasn’t changed much since it was mandated in 2007, but Bluetooth sensors could be a welcome update for drivers and shops.
The Hunter HD Elite Wheel Balancer can accommodate large custom 4×4 wheels with ease.
In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.
There are some key trends dealers need to be aware of across the different LT tire categories when selling to customers.
This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.
The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).
All Terra Pro tires feature a steel belt and a tie bar, making the tires stable during loading and lifting, the company says.