The site, at www.marangonityre.co.uk, provides consumers with real-time information about the brand and the range of tyres available.
A main feature of the new site is an integrated dealer locator that allows consumers to locate their nearest Marangoni ‘Intelligence Centre’ with the click of a mouse.
Commenting on the launch of the site, Greg Graham, Marangoni brand manager said: “Our success in the U.K. marketplace and the increase in Marangoni brand awareness can only be enhanced by this investment in direct consumer communication. The new site will provide consumers with immediate info on all our available tread patterns, technologies, our motorsport exploits in Europe and the Marangoni Lifetime Warranty. As an additional benefit, consumers will have the opportunity to enter online competitions to win an array of prizes ranging from a set of tyres, to performance driving days in Italy.”
A fully integrated consumer PR campaign is now in full swing, with product reviews and features in a number of consumer magazines. In addition, Marangoni was the official sponsor for Redline Magazine’s Strong Man Competition at Santa Pod in May 2006, and a number of high-profile journalists have chosen Marangoni tyres for their project cars, which are featured within the publications on an ongoing basis. Further high-profile consumer activities are planned for the remainder of 2006 and into 2007.
